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Phase 3 — Shop Builder unlocks this suite as a revenue expander

Consumer Insights & Behavioral Economics

Market research agencies, CROs, consumer brands, and behavioral-economics units

Run culturally native choice, framing, and shopper studies over simulated Arabic storefronts — with millisecond interaction capture and streams into your analytics stack.

Measure how MENA consumers actually decide: Arabic shop simulations, conjoint and IAT templates, mouse/hover/choice latency, heatmaps, and webhook feeds into client BI — not another generic survey.

Talk to us about this suiteView pricing
shop.ar · scarcity framing
consentbrowsegainloss

Loss frame · A/B cell Bhover + RT

متبقي ٣ فقط

عَسَل سِدْر بَلَدي

٨٩ ر.س

لا تَفُوت الخَصْم — ينتهي خلال 04:12

أَضِف إلى السَّلَّة

Runtime telemetry

Hover dwell1.84 s
Choice RT2.31 s
Add-to-carttrue
Trajectory pts128

When to choose this suite

  • You need ecological validity in Arabic retail and brand contexts, not English mock shops.
  • Choice latency, hover dwell, and trajectories matter as much as the final click.
  • Results must stream into an agency or brand analytics pipeline in near real time.
  • Commercial token pricing and invoicing fit how the engagement is sold.

Who it is for

  • P3 · Design persona

    Layla Khan

    UX / consumer insights researcher

    UX and behavioral researcher at a Dubai tech or agency context — usability, A/B, and shopper studies with API needs.

    • · Rapid prototyping of Arabic commercial experiences
    • · Precise behavioral data beyond survey clicks
    • · Pipe results into internal analytics for actionable reporting

    When they use it: Use this suite when the study is a storefront nudge, framing, or brand association test that must feel like a real MENA shopping context.

What is included

Shop BuilderF-6
Mock-retail trial components: price tags, countdowns, scarcity badges, Arabic storefront layouts.
Choice & implicit templatesF-1, F-3, F-9
Discrete choice / conjoint task templates and brand IAT with MENA-ready stimuli paths.
Branching & quotasF-2, F-10
A/B condition branching and quota cells for balanced consumer cells.
Behavioral capture & heatmapsF-3, F-12
Mouse-tracking, hover dwell, choice-latency capture; conversion and latency dashboards.
Client analytics integrationF-15, F-14
Signed webhook event streams into client analytics; commercial token pricing and invoicing.

Signature use cases

UC-2.1

E-commerce nudge / behavioral economics experiment

Actor

Consumer insights researcher (P3)

When

When survey Likert items cannot capture shopper hesitation, hover, or choice latency under scarcity cues.

Value

Publication- and client-ready behavioral evidence: trajectories, heatmaps, and webhook streams — without building a custom storefront runner.

Goal: Test loss- vs gain-framing on an Arabic retail portal and measure real interaction behavior.

  1. Build a mock Arabic retail portal with price tags, countdowns, and scarcity badges.
  2. Randomly assign loss- vs gain-framing via Experiment Tree control nodes.
  3. Record mouse trajectories, hover durations, click coordinates, and choice RTs.
  4. Pipe real-time event streams into internal analytics via secure webhooks.
  5. Review conversion, latency, and heatmap dashboards; export aggregated JSON.

Outcome: Client analytics receive the stream; researchers keep in-platform dashboards and exports.

Example surfaces

Stylized Studio composites for this suite — same builder chrome, different paradigms and capture panels.

  • IAT

    iat.ar · cultural concepts
    consentpracticecompatiblereversed

    Combined · block 5RT logged

    ذاتي · إيجابيآخَر · سَلْبي

    تَعاوُن

    E · left category  I · right category

    Runtime telemetry

    Visual onset Δ0.5 ms
    Response (key E)698 ms
    Dropped frames0
    Blockreversed map

Plans & availability

Shop Builder is an add-on on Lab and Enterprise University plans; included on Clinical/Commercial Enterprise. Commercial token pricing applies.

Other suites

Building in this context?

Tell us about the study or assessment window. We are onboarding MENA labs and institutions before general availability.

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