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Phase 2–3 — usable via core features in Phase 2; Social Simulator in Phase 3

UX & Technology Product Research

In-house UX research teams at tech companies and digital government service teams

Precision UX research over mock Arabic product surfaces — A/B flows with RT capture, heatmaps, and hooks into product analytics — where generic survey tools stop.

Compete on millisecond interaction timing and controlled Arabic stimuli. Social Simulator feeds, mock interfaces, and webhook integration give product teams evidence survey tools cannot produce.

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social.ar · feed A/B
consentfeedvariant Avariant B

Feed variant B · post 3dwell logged

Runtime telemetry

Dwell / post4.6 s
Scroll velocity1.2×
Reaction RT890 ms
Dropped frames0

When to choose this suite

  • You are testing Arabic product or government service flows where timing and micro-interactions matter.
  • You need A/B assignment over realistic mock UIs, not static screenshots in a form.
  • Heatmaps and mouse-tracking must land in the same place as RT and completion data.
  • Findings must integrate with an existing product analytics stack via API/webhooks.

Who it is for

  • P3 · Design persona

    Layla Khan

    UX researcher

    In-house UX researcher at a Dubai tech company — usability studies, A/B tests, reaction-time and behavior tracking.

    • · Rapid prototyping of Arabic product experiences
    • · Precise behavioral data survey tools lack
    • · API integration and actionable reporting for product teams

    When they use it: Use this suite when the research object is a product or service UI (feeds, flows, controls) and you need timing-grade evidence, not only preference scores.

What is included

Social SimulatorF-6
Mock Arabic social feeds for controlled content and interaction experiments.
A/B task flows with RTF-1, F-2, F-3
Branching over mock interfaces with scientific-grade response timing.
Heatmap & trajectory analyticsF-12
Mouse-tracking and heatmap dashboards alongside completion and latency views.
Product stack integrationF-13, F-15
Exports plus signed webhooks into product analytics pipelines.
Team collaborationF-16, F-18
Comments, roles, and versioning for multi-stakeholder UX programs.

Signature use cases

UX-flow

Arabic product flow A/B with interaction telemetry

Actor

UX researcher (P3)

When

When Qualtrics-style surveys cannot capture millisecond interaction timing or controlled mock UI stimuli.

Value

Product teams get heatmap, RT, and completion evidence wired into their analytics stack — with Arabic rendering that matches production.

Goal: Compare two Arabic interface variants on task success, latency, and interaction paths.

  1. Compose mock Arabic interfaces or a Social Simulator feed in the builder.
  2. Branch participants into A/B conditions on the Experiment Tree.
  3. Capture RTs, mouse trajectories, and task completion on the Runtime.
  4. Review heatmap and latency dashboards in Live Monitoring.
  5. Stream events via webhooks; export aggregates for the product analytics repo.

Outcome: Decision-ready UX evidence with residency and audit trail intact.

Plans & availability

Core A/B and timing capabilities ship with the Academic core. Social Simulator is a Phase 3 add-on on Lab/Enterprise; included on Clinical/Commercial Enterprise.

Other suites

Building in this context?

Tell us about the study or assessment window. We are onboarding MENA labs and institutions before general availability.

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